KPI's - AI Customer Intelligence

Main Group - Primary customer classification group assigned based on behavioral and financial patterns.   

Monetary (Avg Spend) - Average customer spending per selected time period.   

Frequency - Number of days on which the customer made at least one purchase.   

Last Activity (Days) - Days since the customer’s most recent purchase.   

Loyalty Duration - Number of days between the customer’s first and most recent purchase.   

Purchase Interval - Average number of purchase days per analysis period.   

Churn Probability - Estimated likelihood that the customer will stop purchasing.   

Customer Rating - Ranking based on overall customer KPI performance.   

Total Sales - Net sales value (invoices minus credit memos).   

Number of Orders - Total number of purchase orders made by the customer.   

Avg Days Between Orders - Average number of days between consecutive purchases.   

Expected CLV (Next Period) - Predicted customer value for the upcoming period.   

Expected Orders (Next Period) - Forecasted number of customer orders in the next analysis period.  

Probability of Being Active - Likelihood that the customer will remain active and continue purchasing.   

Customer Insights (AI Summary) - AI-generated summary of customer behavior, trends, interactions, and recommended next steps.   

Company Information - Key external information about the customer’s company to support identification and business context.